RT @rightsource Just Posted on Marketing Trenches - Prediction: Marketers Will Publish Lots of Lists in 2010 http://bit.ly/8iM0yB # Dec. 23, 2009 05:03 PM EST Reads: 380 |
RT @rightsource Are You an Advertiser or a Marketer? Check out the new post on Marketing Trenches: http://bit.ly/4Qmcg6 # Dec. 9, 2009 05:03 PM EST Reads: 453 |
RT @rightsource Social Media and Search - One Good Turn Deserves Another http://bit.ly/TUfNw # Oct. 14, 2009 06:03 PM EDT Reads: 940 |
RT @rightsource Just Posted: Your IT Guy Should Not Be Your Chief Marketing Officer http://bit.ly/P0mlh # Sep. 16, 2009 06:03 PM EDT Reads: 379 |
WSJ: For Companies, a Tweet in Time Can Avert PR Mess - http://bit.ly/45Afgr #
Apple’s Curious PR Problem - http://bit.ly/NPBzC # Aug. 12, 2009 06:03 PM EDT Reads: 355 |
NY Mets in serious need of some public relations help - bit.ly/JssCf #
Microsoft hires new PR VP - http://bit.ly/DM5Rr #
RT @mjsweeney Just posted on Marketing Trenches - Startup Marketing: 10 Things To Do In Your First 90 Days http://bit.ly/3vqCwU # Jul. 29, 2009 06:03 PM EDT Reads: 333 |
PR, Marketing and Branding teams can work together synergistically to define or redefine a brand in the most effective way possible. Jul. 13, 2009 08:15 AM EDT Reads: 332 |
Think big picture with tip #7 from PR Flex on How to Make News. Jul. 7, 2009 08:15 AM EDT Reads: 312 |
There are many benefits to holding events - and even parties - for your business. PR teams know this business, are here to help and know how to deliver media coverage around these functions. Jul. 6, 2009 08:15 AM EDT Reads: 370 |
As more Blackberry, iPhones, and other smartphones are sold around the world, more apps are being created for those phones and the user. Phone applications are meant for convenience, and who doesn’t enjoy something as convenient as pressing a button for instant satisfaction? Eve... Jul. 1, 2009 08:15 AM EDT Reads: 327 |
The 8th Way to Make News can lead to wild success, but must be done in a tactful manner. Jun. 30, 2009 08:15 AM EDT Reads: 349 |
The people behind your brand - whether staff, loyalists, celebrities or industry experts - can make your brand relatable to consumers and further its presence in the media and within appropriate live and online communities. Jun. 29, 2009 08:15 AM EDT Reads: 334 |
I am a sucker for the in-depth, emotional stories peppered into live sports coverage. Tell me more about the Olympic triathlete who is energized by his handicapped daughter because I am hooked on this tear-jerking piece narrated by Bob Costas.
As a sports fan and natural storyteller, I... Jun. 24, 2009 08:30 AM EDT Reads: 312 |
Getting your company into the news can be as easy as taking a stroll down Sesame Street. PR Flex can lend insights; and The Count can manage your feelings. Jun. 23, 2009 08:15 AM EDT Reads: 802 |
Strategic partnerships can be mutually beneficial. Aligning with proper, ethical companies can help grow your business, presence, customer base and investor-base. Jun. 22, 2009 08:15 AM EDT Reads: 530 |
The latest Stevens Gould Pincus report found that profitability at PR agencies dropped more than 20% in 2008. What does this mean for the PR world? How can businesses make smarter business decisions and keep the PR train on course?Jun. 19, 2009 10:45 AM EDT Reads: 2,316 |
When Everyone Wins in PR: Client Wins, Media Outlet Wins, Agency Wins - Great success story happened this week http://bit.ly/zfhhp # Jun. 17, 2009 06:03 PM EDT Reads: 213 |
The popularity of social media sites have not only become places to network and exchange opinions or ideas, but also a place to spread defiance and coordinate protests. The use of social media is now evolving to help social change and voice more than opinion.
Recent events such as the... Jun. 17, 2009 08:15 AM EDT Reads: 443 |
PR Flex presents: "10 Ways to Make News." Breaking through the clutter isn't easy - but it is possible to position your company as the leader of the pack by owning a healthy portion of your industry's marketshare in the media. Jun. 16, 2009 08:15 AM EDT Reads: 791 |
Why use social networking sites? Why not? It's easy to keep a local feel and have a global presence. Jun. 15, 2009 08:15 AM EDT Reads: 736 |
Sometimes the stars align in life and business and everyone gets to win. A scenario just like that occurred here at PR Flex and I thought it would be a great case study to share, so here goes:
About a week ago, we got an email from Michael Raphael, the CEO of a company called Direct [...Jun. 11, 2009 10:59 PM EDT Reads: 754 |
“Monthly pr retainers will vanish”…Old PR model is dead, where is the new one? http://bit.ly/K3y8l #
Direct Dimensions gets Abe Lincoln up and walking in time for the premiere of Night at the Museum 2 on CBS Baltimore - http://bit.ly/wkX7x #
Long post but great read o... Jun. 10, 2009 06:03 PM EDT Reads: 624 |
How media relations is different from advertising and what it encompasses Jun. 8, 2009 07:15 AM EDT Reads: 436 |
Night Moves, LLC branding and Pre-Flight Parking announce exclusive partnership to light the night at 9 U.S. airports http://bit.ly/pi61y #
Boston Herald: Maximize PR on a small budget: http://bit.ly/AR7h0 #
Night Moves, LLC and Pre-Flight announce exclusive partnership to light #
MD D... Jun. 3, 2009 06:03 PM EDT Reads: 785 |
The importance and meaning of Corporate Social Responsibility and questions you should ask before selecting the partner charity for your company. Jun. 1, 2009 08:15 AM EDT Reads: 1,647 |
Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.” We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs. Sara tells some interesting stories of busi...May. 31, 2009 10:00 PM EDT Reads: 2,660 |
Entrepreneur reports in the June issue that companies engaging in PR were 30% more successful in attaining funding than those w/o PR. #
RT @rightsource Seth Godin’s new blog post is worth a read — Is Marketing An Art or A Science? http://tinyurl.com/r6cohe #
80% of media co... May. 27, 2009 06:03 PM EDT Reads: 742 |
The official announcement won’t hit the wire until tomorrow morning, so consider this an exclusive. PR Flex officially launches tomorrow, with a focus on providing high quality public relations services to the small and medium business market.
Our team is full of marketing and p... May. 20, 2009 11:48 PM EDT Reads: 645 |
PR Flex client SpotCrime on Pheonix area tv: Website helps you find crime in your neighboorhood http://tinyurl.com/q84g5d #
PR Week: PR pros must continue to advocate for their proverbial seat at the table http://tinyurl.com/owzrzh #
PPC ad from PR agency reads: “You Tell Your St... May. 20, 2009 06:03 PM EDT Reads: 328 |
The press release remains one of the building blocks of any public relations effort. Don’t believe it? Go check out the website of any Fortune 1000 company, and you know what you’ll find? Press releases. Lots of them. Typically issued in a consistent manner. We’... May. 19, 2009 07:08 PM EDT Reads: 447 |
If you ask the average businessperson to provide an example of an effective public relations campaign, more often than not they will begin mentioning big brands, big celebrities or big political figures. One reason for that is simple: as consumers we focus on the stories that receive ... May. 14, 2009 05:46 PM EDT Reads: 844 |
View the latest Twitter posts from PR Flex:
Outrage Over Army Corps 4.7M PR Contract: http://tinyurl.com/onfe4w
Is this the greatest PR stunt ever? http://tinyurl.com/cbtn4g
NY Times: PR spending down but well positioned for recovery - http://tinyurl.com/df3tj8
Ex-baller turned mayora... May. 12, 2009 06:53 PM EDT Reads: 357 |
The PR Flex team recently completed its Learning Center, designed to provide businesses with a thorough understanding of the basics of public relations. Education is one of the primary components to our mission: to deliver high quality public relations services to the small to medium ... May. 2, 2009 05:04 PM EDT Reads: 398 |







In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.

The latest Stevens Gould Pincus report found that profitability at PR agencies dropped more than 20% in 2008. What does this mean for the PR world? How can businesses make smarter business decisions and keep the PR train on course?
Sometimes the stars align in life and business and everyone gets to win. A scenario just like that occurred here at PR Flex and I thought it would be a great case study to share, so here goes:
About a week ago, we got an email from Michael Raphael, the CEO of a company called Direct [...
Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.” We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs. Sara tells some interesting stories of busi...













