Latest News from PR Flex

Twitter Weekly Updates for PRFlex

Wed, 09 Dec 2009 17:03:00 EST

RT @rightsource Are You an Advertiser or a Marketer? Check out the new post on Marketing Trenches: http://bit.ly/4Qmcg6 #

AVIcode Exceeds Sales Goals; CEO Shaves Head, Instead of Jobs

Wed, 21 Oct 2009 12:16:11 EDT

http://bit.ly/ZK1Zj

Twitter Weekly Updates for PRFlex

Wed, 14 Oct 2009 18:03:00 EDT

RT @rightsource Social Media and Search - One Good Turn Deserves Another http://bit.ly/TUfNw #

AP TV Explores the Dangers of Distracted Driving and Offers Solution - ZoomSafer

Tue, 29 Sep 2009 19:54:57 EDT

Texting while driving is 23 times more dangerous than drinking and driving. The US Department of Transportation's Distracted Driving Summit takes place in Washington from September 30th-October 1st. ZoomSafer offers a beta software solution to these problems. AP TV explores the issue alongside ZoomSafer Co-Founder Matt Howard.

Twitter Weekly Updates for PRFlex

Wed, 16 Sep 2009 18:03:00 EDT

RT @rightsource Just Posted: Your IT Guy Should Not Be Your Chief Marketing Officer http://bit.ly/P0mlh #

Twitter Weekly Updates for PRFlex

Wed, 12 Aug 2009 18:03:00 EDT

WSJ: For Companies, a Tweet in Time Can Avert PR Mess - http://bit.ly/45Afgr # Apple’s Curious PR Problem - http://bit.ly/NPBzC #

Twitter Weekly Updates for PRFlex

Wed, 29 Jul 2009 18:03:00 EDT

NY Mets in serious need of some public relations help - bit.ly/JssCf # Microsoft hires new PR VP - http://bit.ly/DM5Rr # RT @mjsweeney Just posted on Marketing Trenches - Startup Marketing: 10 Things To Do In Your First 90 Days http://bit.ly/3vqCwU #

Manic Monday Lesson: I’m with the Brand

Mon, 13 Jul 2009 08:15:46 EDT

PR, Marketing and Branding teams can work together synergistically to define or redefine a brand in the most effective way possible.

Tuesday’s Tip: Way to Make News #7

Tue, 07 Jul 2009 08:15:04 EDT

Think big picture with tip #7 from PR Flex on How to Make News.

Monday Event Planning Lesson: P-A-R-T-why?

Mon, 06 Jul 2009 08:15:15 EDT

There are many benefits to holding events - and even parties - for your business. PR teams know this business, are here to help and know how to deliver media coverage around these functions.

Wednesday Media News: Opportunity in the Digital Media World

Wed, 01 Jul 2009 08:15:30 EDT

As more Blackberry, iPhones, and other smartphones are sold around the world, more apps are being created for those phones and the user. Phone applications are meant for convenience, and who doesn’t enjoy something as convenient as pressing a button for instant satisfaction? Even better, winning a prize for developing that application? Opportunities for software developers this fall [...]

Tuesday’s Tip: Way to Make News #8

Tue, 30 Jun 2009 08:15:38 EDT

The 8th Way to Make News can lead to wild success, but must be done in a tactful manner.

Monday PR Lesson: Endorse - Check

Mon, 29 Jun 2009 08:15:38 EDT

The people behind your brand - whether staff, loyalists, celebrities or industry experts - can make your brand relatable to consumers and further its presence in the media and within appropriate live and online communities.

Twitter Weekly Updates for PRFlex

Wed, 24 Jun 2009 18:03:00 EDT

PR Flex Wednesday Media News: Great Storylines Par for U.S. Open http://bit.ly/YQt4Z # PR Flex Wednesday Media News: Great Storylines Par for the US Open bit.ly/YQt4Z # Bad public relations decision? DC Mayor Tries Too Hard to Control the Message http://bit.ly/188OBy # Buying search ads to supplement public relations efforts - basic but underutilized pr tactic - http://bit.ly/jvxAt [...]

Twitter Weekly Updates for PRFlex

Wed, 24 Jun 2009 18:03:00 EDT

Wednesday Media News: Great Storylines Par for U.S. Open

Wed, 24 Jun 2009 08:30:51 EDT

I am a sucker for the in-depth, emotional stories peppered into live sports coverage. Tell me more about the Olympic triathlete who is energized by his handicapped daughter because I am hooked on this tear-jerking piece narrated by Bob Costas. As a sports fan and natural storyteller, I was excited about all the great storylines that [...]

Tuesday’s Tip: #9 Way to Make News

Tue, 23 Jun 2009 08:15:34 EDT

Getting your company into the news can be as easy as taking a stroll down Sesame Street. PR Flex can lend insights; and The Count can manage your feelings.

Monday Strategic Partnerships Lesson: Showing that You’re “In” with the “In Crowd”

Mon, 22 Jun 2009 08:15:08 EDT

Strategic partnerships can be mutually beneficial. Aligning with proper, ethical companies can help grow your business, presence, customer base and investor-base.

Report Shows Big Drop In PR Agency Profitability

Fri, 19 Jun 2009 10:45:00 EDT

The latest Stevens Gould Pincus report found that profitability at PR agencies dropped more than 20% in 2008. What does this mean for the PR world? How can businesses make smarter business decisions and keep the PR train on course?

Twitter Weekly Updates for PRFlex

Wed, 17 Jun 2009 18:03:00 EDT

When Everyone Wins in PR: Client Wins, Media Outlet Wins, Agency Wins - Great success story happened this week http://bit.ly/zfhhp #

Wednesday Media News: Social Media not just for Networking

Wed, 17 Jun 2009 08:15:20 EDT

The popularity of social media sites have not only become places to network and exchange opinions or ideas, but also a place to spread defiance and coordinate protests. The use of social media is now evolving to help social change and voice more than opinion. Recent events such as the Iranian Presidential election riots and protests [...]

Tuesday’s Tip: 10 Ways to Make News

Tue, 16 Jun 2009 08:15:45 EDT

PR Flex presents: "10 Ways to Make News." Breaking through the clutter isn't easy - but it is possible to position your company as the leader of the pack by owning a healthy portion of your industry's marketshare in the media.

“World’s Greatest Boss” Lesson: Social Networking Sites

Mon, 15 Jun 2009 08:15:44 EDT

Why use social networking sites? Why not? It's easy to keep a local feel and have a global presence.

When Everyone Wins

Thu, 11 Jun 2009 22:59:00 EDT

Sometimes the stars align in life and business and everyone gets to win. A scenario just like that occurred here at PR Flex and I thought it would be a great case study to share, so here goes: About a week ago, we got an email from Michael Raphael, the CEO of a company called Direct [...]

Twitter Weekly Updates for PRFlex

Wed, 10 Jun 2009 18:03:00 EDT

“Monthly pr retainers will vanish”…Old PR model is dead, where is the new one? http://bit.ly/K3y8l # Direct Dimensions gets Abe Lincoln up and walking in time for the premiere of Night at the Museum 2 on CBS Baltimore - http://bit.ly/wkX7x # Long post but great read on PR 2.0 RT @briansolis Must read for anyone in PR, [...]

Monday Media Relations Lesson: We Bark. They Bite.

Mon, 08 Jun 2009 07:15:25 EDT

How media relations is different from advertising and what it encompasses

Twitter Weekly Updates for PRFlex

Wed, 03 Jun 2009 18:03:00 EDT

Night Moves, LLC branding and Pre-Flight Parking announce exclusive partnership to light the night at 9 U.S. airports http://bit.ly/pi61y # Boston Herald: Maximize PR on a small budget: http://bit.ly/AR7h0 # Night Moves, LLC and Pre-Flight announce exclusive partnership to light # MD Daily Record’s Liz Farmer introduces PR Flex and shares PR insights from @skydiver Peter Shankman and [...]

“Sounds Like Somebody Has a Case of the Mondays”

Mon, 01 Jun 2009 08:15:59 EDT

The importance and meaning of Corporate Social Responsibility and questions you should ask before selecting the partner charity for your company.

Entrepreneur Magazine Gets Shakespearean About PR

Sun, 31 May 2009 22:00:00 EDT

Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.” We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs. Sara tells some interesting stories of businesses including Picnik.com, Ecobags.com, Flexible Executives, LLC, USABride, Inc. and Cape Clogs (all linked), who have seen significant Return on Investment after hiring a PR firm anywhere from one year to 17 years after launch. These companies’ 2009 projected revenues range from $500,000 to $5 million.

Twitter Weekly Updates for PRFlex

Wed, 27 May 2009 18:03:00 EDT

Entrepreneur reports in the June issue that companies engaging in PR were 30% more successful in attaining funding than those w/o PR. # RT @rightsource Seth Godin’s new blog post is worth a read — Is Marketing An Art or A Science? http://tinyurl.com/r6cohe # 80% of media content derived from public relations material - from Australian Business/WSJ, [...]

Meet PR Flex, Your On-Demand PR Agency

Wed, 20 May 2009 23:48:31 EDT

The official announcement won’t hit the wire until tomorrow morning, so consider this an exclusive. PR Flex officially launches tomorrow, with a focus on providing high quality public relations services to the small and medium business market. Our team is full of marketing and public relations veterans from both the agency and client side. Beyond that, [...]

Twitter Weekly Updates for PRFlex

Wed, 20 May 2009 18:03:00 EDT

PR Flex client SpotCrime on Pheonix area tv: Website helps you find crime in your neighboorhood http://tinyurl.com/q84g5d # PR Week: PR pros must continue to advocate for their proverbial seat at the table http://tinyurl.com/owzrzh # PPC ad from PR agency reads: “You Tell Your Story, We Get You Heard.” Proof positive that pr agencies don’t make great [...]

30 Reasons to Issue a Press Release

Tue, 19 May 2009 19:08:50 EDT

The press release remains one of the building blocks of any public relations effort. Don’t believe it? Go check out the website of any Fortune 1000 company, and you know what you’ll find? Press releases. Lots of them. Typically issued in a consistent manner. We’ll save the lengthy discussion surrounding the various objectives the press release [...]

Nine Public Relations Case Studies Now Live

Thu, 14 May 2009 17:46:48 EDT

If you ask the average businessperson to provide an example of an effective public relations campaign, more often than not they will begin mentioning big brands, big celebrities or big political figures. One reason for that is simple: as consumers we focus on the stories that receive the most coverage, and naturally a story about [...]

Twitter Weekly Updates for PRFlex

Tue, 12 May 2009 18:53:00 EDT

View the latest Twitter posts from PR Flex: Outrage Over Army Corps 4.7M PR Contract: http://tinyurl.com/onfe4w Is this the greatest PR stunt ever? http://tinyurl.com/cbtn4g NY Times: PR spending down but well positioned for recovery - http://tinyurl.com/df3tj8 Ex-baller turned mayoral contender says Detroit needs top notch pr team: http://tinyurl.com/cmmyyd Why PR Matters in down economy: http://tinyurl.com/owzrzh Follow PR Flex on Twitter

Public Relations 101: Learn the Basics

Sat, 02 May 2009 17:04:09 EDT

The PR Flex team recently completed its Learning Center, designed to provide businesses with a thorough understanding of the basics of public relations. Education is one of the primary components to our mission: to deliver high quality public relations services to the small to medium business market. As we built the PR Flex concept, we [...]