PR Flex

If you ask the average businessperson to provide an example of an effective public relations campaign, more often than not they will begin mentioning big brands, big celebrities or big political figures.  One reason for that is simple: as consumers we focus on the stories that receive the most coverage, and naturally a story about Apple releasing the iPhone is going to receive more coverage than your next door neighboor starting his own CPA business.  The second reason isn’t as obvious:  rarely do we see case studies outlining how the “little guy” was able to use public relations to grow a business.  There are likely hundreds of case studies collecting dust that outline Apple’s public relations victories, but we rarely see the stories that prove the value of public relations to small and medium businesses.  PR Flex wants to tell those stories, and we started with a b... (more)

Entrepreneur Magazine Gets Shakespearean About PR

Interesting and appropriate article in this month’s Entrepreneur Magazine for anyone trying to decide when exactly is the right “Time to Hire a PR Firm.” Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.”  We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs.  Sara tells some interesting stories of businesses including Picnik.com, Ecobags.com, Flexible Executives, LLC, USABride, Inc. and Cape Clogs (all linked), who have seen significant Return ... (more)

Report Shows Big Drop In PR Agency Profitability

PR on Ulitzer Yesterday, consulting firm Stevens Gould Pincus released their “2009 Best Practices Benchmarking Report,” which surveyed 106 PR agencies in the U.S. and Canada and found that profitability at PR agencies dropped more than 20% in 2008. We all know that the economy is bad. No big news there. But we can’t use that excuse for everything. We Americans love to make excuses and place blame on everyone else, right? Don’t make excuses for your business - just make smarter business decisions. As the country fell deeper into a recession in 2008, agencies expected big brands... (more)

“Sounds Like Somebody Has a Case of the Mondays”

In an effort to start the week off right, PR Flex is offering a little bit of education - call it a piece of “flair” - each Monday.  We’ll tackle a different part of PR each week.  Think we’ve missed one?  Have an insight you want to add?  Let us know and we’ll write one or post yours as a guest blog! Since you only get what you give, we’ll start with CSR: Corporate Social Responsibility and the questions you should ask when selecting a partner charity. Muhammad Ali once wrote, “Community service is the rent we pay for our room here on earth.  In the spirit of “every little bit... (more)

Twitter Weekly Updates for PRFlex

RT @rightsource Social Media and Search - One Good Turn Deserves Another http://bit.ly/TUfNw # ... (more)