Almost by definition, PR teams should be charming and have friends in high
places, right?
Often times, through their “relations” with the “public,” they are
and they do. Your PR team can advise you on who you should be aligning
with and help both parties join forces.
Strategic partnerships can be two or more companies coming together for the
benefit of both groups’ customer bases and overall businesses. For
example, PR Flex client SpotCrime is a web site service that maps criminal
activity in neighborhoods throughout the U.S.. They worked with Apple to
build an iPhone application and make it available via the App Store.
Looking for an example of a smaller scale? Media partnerships can be
executed through your PR team’s contacts, as well. SpotCrime’s site is
... (more)
Interesting and appropriate article in this month’s Entrepreneur Magazine
for anyone trying to decide when exactly is the right “Time to Hire a PR
Firm.”
Within the “Start It Up” section of the magazine, Sara Wilson craftily
titled the article “Get Thee to a PR Firm.” We’ll provide a link to
the article when it comes up online for those of you who don’t subscribe to
one of our favorite... (more)
PR on Ulitzer
Yesterday, consulting firm Stevens Gould Pincus released their “2009 Best
Practices Benchmarking Report,” which surveyed 106 PR agencies in the U.S.
and Canada and found that profitability at PR agencies dropped more than 20%
in 2008.
We all know that the economy is bad. No big news there. But we can’t use
that excuse for everything. We Americans love to make excuses and pl... (more)
Sometimes the stars align in life and business and everyone gets to win. A
scenario just like that occurred here at PR Flex and I thought it would be a
great case study to share, so here goes:
About a week ago, we got an email from Michael Raphael, the CEO of a company
called Direct Dimensions. Direct Dimensions is based in Owings Mills, Md. and
specializes in laser scanning to create 3D ... (more)
LinkingIn to Facebook through MySpace via Twitter. Oh my! If you have to
hear another one of your junior staff talk about being “poked,” you’re
going to have to call HR and schedule a workshop.
Slow down, Michael Scott (from NBC’s “The Office”). Poking is
basically a Facebook alert. Dunder Mifflin can still be held in high regard
among the paper industry. In fact, you may want to sta... (more)