PR Flex

Almost by definition, PR teams should be charming and have friends in high places, right?  Often times, through their “relations” with the “public,” they are and they do.  Your PR team can advise you on who you should be aligning with and help both parties join forces. Strategic partnerships can be two or more companies coming together for the benefit of both groups’ customer bases and overall businesses.  For example, PR Flex client SpotCrime is a web site service that maps criminal activity in neighborhoods throughout the U.S..  They worked with Apple to build an iPhone application and make it available via the App Store.     Looking for an example of a smaller scale?  Media partnerships can be executed through your PR team’s contacts, as well.  SpotCrime’s site is ... (more)

Entrepreneur Magazine Gets Shakespearean About PR

Interesting and appropriate article in this month’s Entrepreneur Magazine for anyone trying to decide when exactly is the right “Time to Hire a PR Firm.” Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.”  We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite... (more)

Report Shows Big Drop In PR Agency Profitability

PR on Ulitzer Yesterday, consulting firm Stevens Gould Pincus released their “2009 Best Practices Benchmarking Report,” which surveyed 106 PR agencies in the U.S. and Canada and found that profitability at PR agencies dropped more than 20% in 2008. We all know that the economy is bad. No big news there. But we can’t use that excuse for everything. We Americans love to make excuses and pl... (more)

When Everyone Wins

Sometimes the stars align in life and business and everyone gets to win. A scenario just like that occurred here at PR Flex and I thought it would be a great case study to share, so here goes: About a week ago, we got an email from Michael Raphael, the CEO of a company called Direct Dimensions. Direct Dimensions is based in Owings Mills, Md. and specializes in laser scanning to create 3D ... (more)

“World’s Greatest Boss” Lesson: Social Networking Sites

LinkingIn to Facebook through MySpace via Twitter.  Oh my!  If you have to hear another one of your junior staff talk about being “poked,” you’re going to have to call HR and schedule a workshop. Slow down, Michael Scott (from NBC’s “The Office”).  Poking is basically a Facebook alert.  Dunder Mifflin can still be held in high regard among the paper industry.  In fact, you may want to sta... (more)