PR Flex

PR on Ulitzer Yesterday, consulting firm Stevens Gould Pincus released their “2009 Best Practices Benchmarking Report,” which surveyed 106 PR agencies in the U.S. and Canada and found that profitability at PR agencies dropped more than 20% in 2008. We all know that the economy is bad. No big news there. But we can’t use that excuse for everything. We Americans love to make excuses and place blame on everyone else, right? Don’t make excuses for your business - just make smarter business decisions. As the country fell deeper into a recession in 2008, agencies expected big brands to drastically cut their PR/marketing budgets and for smaller companies to drop PR activities altogether, and many PR firms made changes accordingly to make sure that they weren’t left in the dus... (more)

Monday Media Relations Lesson: We Bark. They Bite.

This category solves the classically impossible question: “If a tree falls in the forest and no one is there to hear it, does it make a sound?”   Where was the forest’s PR team?  Did the tree have its own PR team?  The only thing that we can figure is that the tree and the forest didn’t want anybody to find out, so they kept it under wraps.  Kudos to them for running an efficient and eff... (more)

Twitter Weekly Updates for PRFlex

Night Moves, LLC branding and Pre-Flight Parking announce exclusive partnership to light the night at 9 U.S. airports http://bit.ly/pi61y # Boston Herald: Maximize PR on a small budget: http://bit.ly/AR7h0 # Night Moves, LLC and Pre-Flight announce exclusive partnership to light # MD Daily Record’s Liz Farmer introduces PR Flex and shares PR insights from @skydiver Peter Shankman and She... (more)

Entrepreneur Magazine Gets Shakespearean About PR

Interesting and appropriate article in this month’s Entrepreneur Magazine for anyone trying to decide when exactly is the right “Time to Hire a PR Firm.” Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.”  We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite... (more)

30 Reasons to Issue a Press Release

The press release remains one of the building blocks of any public relations effort.  Don’t believe it?  Go check out the website of any Fortune 1000 company, and you know what you’ll find?  Press releases.  Lots of them.  Typically issued in a consistent manner.  We’ll save the lengthy discussion surrounding the various objectives the press release can achieve for a different post.  T... (more)